Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits

Franchise interview with Lonnie Helgerson

We have the privilege of meeting with Lonnie Helgerson, a franchise author, speaker, and serial entrepreneur. With over 27 years of experience in the franchise industry, Lonnie has worked with notable companies including Super 8 Motels and Ident-A-Kid, among others. During our discussion, we will delve into Lonnie's latest book, "Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits."