A Deep Dive Into the Knowledge Management Pyramid with Rock Stars

Martin J. McDermott's Rock Star MBA uses a "Knowledge Pyramid" framework—data, information, knowledge, and wisdom—to explore life lessons from rock stars. The book focuses on the latter two levels, showcasing the wisdom and knowledge gained by these musicians and applying it to business principles. It emphasizes the value of learning from artists' unique perspectives and creative processes, contrasting scientific analysis with artistic intuition to highlight valuable insights for entrepreneurship and leadership. The author draws from interviews and applies these lessons to business concepts, creating a guide for students and entrepreneurs. Various artists across genres are featured.