Founders of Waxing the City Summer Vasilas and Alex Arlotta on Franchise Interviews Podcast

It is interesting how so many more industries are using franchising as a method of growth and distribution. One example is 3,000-unit international co-ed fitness chain Anytime Fitness, the world's largest and fastest growing co-ed fitness franchise, which recently acquired the emerging wax-only franchise, Waxing the City.

Today we are meeting with Summer Vasilas and Alex Arlotta the founders of Waxing the City. Summer and Alex discuss how they attracted such a big franchise company to agree on acquiring Waxing the City. As the upkeep of individual body parts such as eyelash extensions, facials, body waxing and pedicures spurs growth of offshoot single-service salon concepts, fitness industry giants are starting to dip into the lucrative niche beauty business.