Franchise Interview with California Tortilla Franchise

We are meeting Bob Phillips and Keith Goldman of California Tortilla, a fast-casual Mexican-inspired restaurant.

Falling in love with the brand's bold flavors and fun, laid-back attitude, the duo felt the concept would be perfect for a world they were familiar with - franchising. Together, they have built more than 50 restaurants in eight states over the past fifteen years and hope to introduce restaurants outside the mid-Atlantic.

With Goldman's 40 years of restaurant experience and Phillip's previous experience owning dozens of franchises, the pair works like a well-oiled machine. Phillip's expertise in financial business models and bookkeeping and Goldman's operations proficiency complement one another.

In 2002, experienced restauranteurs Bob Phillips and Keith Goldman opened their first California Tortilla.

With Goldman's 40 years of restaurant experience and Phillip's previous experience owning dozens of franchises, the pair works like a well-oiled machine. Phillip's expertise in financial business models and bookkeeping and Goldman's operations proficiency complement one another.