Franchise Interview with Naturell

Without a college degree, Mike Nero, CEO and Founder of Naturell, became an eco-preneur way before going green was considered "cool." Nero had been a carpet cleaning business employee and saw the harmful chemicals used in the cleaning solutions. Nero was determined to find a solution that would be less harmful and completely organic. After all, wet carpets and dark places are the ultimate breeding ground for mold and mildew to grow - and to have your kids and pets rolling around on that is a little unsettling to the stomach.