Great Quotes in franchising - Know your why

Today's Great Quote in Franchising comes from the founder of Creatif, Jaya Aiyar. Creatif is an experiential art destination that looks to entertain, educate, and inspire. An art studio for all ages, Creatif boasts unique and innovative technology, various options, and an award-winning studio space. Jaya advises our listeners on what to look for when buying a franchise. She starts with knowing your "why?"