Great Quotes in Franchising - People Don't buy drills because they need drills

Franchise podcast with Dr. Robert Needham

Great Quotes in Franchising Podcast - People don't buy drills because they need drills. Franchising may not be rocket science, but in Dr. Robert Needham's case, it is. A former rocket scientist turned franchising expert, Dr. Needham pointed out that "people buy drills because they need holes." The same principle applies to franchising. Tune in to learn more.