Franchise Interviews 4.0

Today we are meeting with the FitGolf Performance Center (Body Balance for Performance) franchise. Did you know effective golf fitness improves your body? Improving your body by lowering your Golf Fitness Handicap improves your golf swing. A better swing leads to more consistency, distance and lower golf scores. Training activities include mobility, stability, strength, speed, power, explosiveness, and control exercises. Golf Fitness research shows that more able bodies move more efficiently and more consistently, providing improved control and power on the course.  Learn more by listening to the show.

We are meeting with Brian Cygan, Founder and CEO of Exercise Coach.  The Exercise Coach franchise is a comprehensive, turnkey business system that is extremely rewarding to those who are passionate about delivering high-quality service that truly helps people. We provide custom solutions in each and every area of the business operations. The Exercise Coach system allows franchisees to operate a personal training studio with no previous fitness experience, and to deliver the most advanced and effective workouts in the world.
Personal training has always been a personality-driven industry. If a trainer leaves a gym or area, the clients are left trying to find the next trainer they can trust with their fitness goals. The Exercise Coach advantage over traditional training is our proven process of service delivery. Our studio owners and clients are not reliant on a superstar trainer to make the studio successful. It is about the process and protocols, not the trainer.

This week we are meeting with the EduFit franchise opportunity. EduFit is a franchised fitness concept providing convenient, appointment-based personal training services to men and women. Different from circuit or group training concepts, EduFit's certified personal trainers work with up to five clients during a session, with each client following a customized training program based on their particular conditions, needs or weight loss or body-composition goals.The company was launched in Scottsdale, Ariz. In August 1998 and began franchising in April 2009.

We are meeting with Luke Carlson, CEO of Discover Strength. Founded in 2006, Discover Strength is a Minnesota-based strength training studio built on the principle that busy people don't have time to waste on exercise that doesn't work. Discover Strength delivers 30-minute strength training workouts twice per week with exercise physiologists. They help their clients look and feel their best in a fraction of the time. As the consumer demand for quality boutique fitness continues to rise, Discover Strength, a strength training concept built on the principle that busy people don't have time to waste on exercise that doesn't work, is targeting Illinois for growth as it continues its expansion across the Midwest and beyond. Martin and Luke also discuss some of their favorite business books. In Part Two, we play a clip from our interview with the legendary Michael Gerber.

We have a great show today.  We are meeting with Kate Doyle, the Franchise Development Marketing Manager at Club Pilates. Founded in 2007, Club Pilates is a boutique fitness studio that specializes in strength-training classes for anyone, at any age or fitness level. Based in Costa Mesa, CA, the company is experiencing rapid growth. With more than 500 instructors teaching over seven million workouts each year, Club Pilates is the first studio to create a 500-hour Teacher Training Program designed to thoroughly and safely teach group Pilates apparatus classes along with TRX, Triggerpoint, and Barre. 

Founded in 2014 by Helaine Knapp, CITYROW is a boutique fitness studio established in New York City that specializes in a total body, high-intensity, low-impact workout using a water-based rowing machine and strength-training exercises. Each stroke on the row machine utilizes 84 percent of the body's muscles - legs, core and arms. The 50-minute workouts increase aerobic capacity and efficiency and burn calories while exerting less pressure on the body's joints than traditional cardio exercises. By combining rowing with body sculpting exercises, CITYROW members see body transformation quickly. 

We are meeting Alejandra Font of The Camp Transformation Center.  The Camp Transformation Center is dedicated to helping clients reach their weight loss goals by offering comprehensive programs, a fun, friendly, welcoming and motivating environment. The Camp Transformation Center not only helps clients with their workout routines and form, but they also provide insight on nutrition. Transformation Center has seen vigorous growth. 

We are meeting with the Devan Kline (Co-Founder/CEO) of Burn Boot Camp.  Devan shared his personal story and how it ultimately led to the Burn Boot Camp franchise. Their expert trainers are not only well equipped with creative workouts, but ready to coach you through all of the ups and downs that come with life. During their Burn Boot Camp Focus Meetings, you'll be able to get personal with your trainer and address the obstacles that have hindered your personal growth in the past. Become a better all-around person by strengthening your mind before strengthening your body.

We are meeting with Chris Pena (CMO) as well as Crystal Lizama (the new COO) for Body20. Body20 is leading the Technology Driven fitness revolution and offering franchise opportunities to entrepreneurs in one of the fastest growing industries within the franchising sector. Body 20 offers a low-staffing business model, with fast breakevens and impressive returns. Body20 was created when founder, Bert Albertse sought out entrepreneurial endeavors and eventually dropped out of college to open a supplements company. Then, in 2014, while in Dubai for a fitness conference, Bert was introduced to the stat-of-the-art Electro Muscular Stimulation (EMS equipment). Amazed by its ability to deliver a whole week's worth of strength training in only 20 minutes, Bert took a soon-to-be father's biggest risk and spent his whole life savings, plus a loan from a friend, to buy a full body stimulation suit. From there, Body20 was born and within the boutique fitness hotspot's first year, Bert recouped all startup capital. After massive success in his country, Bert, Chris and his team brought his concept to the U.S. in 2017. Today, the electrifying workout that does the work for you is climbing its way to the top of the boutique fitness industry and plans massive U.S. expansion.

We are meeting with Melissa Chordock, President of AKT. Founded in 2013 by international fitness expert, Anna Kaiser, AKT is a revolutionary fitness technique concept rooted in dance and functional training. With thousands of clients visiting per week, including celebrities like Kelly Ripa and Shakira, AKT provides members with an ever-changing curriculum that combines a customized mixture of its four core modalities (toning, dance, interval training and circuit training) to deliver a fun, high-energy and full-body workout experience like no other. Headquartered in Irvine, Ca. with studio locations in New York City, Hamptons, AKT is backed by Xponential Fitness, a team with more than 25 years experience in fitness franchising.