Franchise Interviews 4.0

Fixing Marketing mishaps: the m2m solutionA woman tries out a local fitness franchise but has a disappointing experience and decides not to return. Four months later, she receives a promotional message thanking her for being a loyal customer. Meanwhile, another customer receives a text that reads, "We've missed you! Recommit to your fitness plan and enjoy a 10 percent discount on personal training." The issue is that this customer is an active member who has been visiting the franchise three times a week for the past six months.
What went wrong? Both of these "marketing failures" wasted the franchisee's local marketing budget, harmed the relationship with a loyal customer, and exacerbated the frustration of an unhappy one.
We are set to meet with Mark Montini from m2M. m2M specializes in automated marketing solutions that leverage data from CRM and POS systems to craft effective local marketing campaigns for franchisees. Their automated and measurable marketing solutions come with a unique level of personalized service, ensuring campaigns are both efficient and effective.
In part two, we will continue our discussion with Marty McDermott from New York radio, alongside the Marketing Doctor, Dr. John Tantillo. Click the play button below to listen to the show. 

Finding your way through the real estate maze with mark blockIn recent years, the real estate market has undergone significant changes, making it increasingly challenging for franchisees to navigate and secure the ideal location for their franchise. We’re excited to welcome Mark Block as our guest. Mark brings extensive expertise in real estate and has a remarkable talent for guiding franchisees through the complexities of the market to find prime locations.

Franchise Interview with Attorney Kevin HeinDon and Marty described this as a "must-listen" interview with Kevin Hein. Mr. Hein has authored numerous articles on franchise-related matters and has presented at various regional and national franchise conferences, including the American Bar Association Forum on Franchise Law Annual Meeting, the Franchise Finance Conference, the Restaurant Finance and Development Conference, and the Fourth Annual Restaurant Industry Mergers and Acquisitions Forum. 

Talking security and entrepreneurship with Darren Guccione, Founder of Keeper Inc. 
We’re sitting down with Darren Guccione, the CEO and co-founder of Keeper Security, Inc., the company behind Keeper, the world's most downloaded password manager and digital vault. In our conversation with Darren, we’ll explore topics like security, franchising, and entrepreneurship. Click the play button below to listen to our interview with him. 
 

Franchise Interview with Legal expert Holly shilladayHolly Shilliday, a Franchise Attorney will provide valuable insights on how franchise systems can navigate financial difficulties in today's challenging economic climate. She will cover strategies to prevent bankruptcy, protect franchise rights, and handle bankruptcy situations effectively. Holly's expertise includes advising lenders and franchisors in bankruptcy cases involving franchisees and their guarantors.
 

Franchise Interview with HireologyWe have an excellent show lined up today. We'll be talking with Adam Robinson, Chief Hireologist at Hireology.
Hireology's selection management platform streamlines the hiring process for franchisees. Their award-winning Selection Manager™ offers everything an operator needs to manage hiring, including a fully-hosted career site, integrated job postings, compensation analysis, pre-hire assessments, interview guides, background checks, skills verification, and more. Franchise systems use Hireology’s web-based platform to ensure consistent and repeatable hiring decisions in the field, resulting in lower turnover and increased profitability per location.
Adam is also the author of The Best Team Wins: Build Your Business Through Predictive Hiring. 

Franchise interview with FrannetWe are scheduled to meet with John Blair, the Director of Marketing at FranNet. Renowned as North America's leading authority in connecting individuals with franchise opportunities, FranNet is headquartered in Louisville, Ky., and boasts over 100 consultants across North America and Europe. These consultants employ a proprietary profiling and consultative process to identify business models tailored to each client's unique goals, skills, and interests, successfully matching thousands of entrepreneurs with rewarding small business opportunities. For the past four years, INC. magazine has recognized FranNet as one of the fastest-growing private companies in America. 
 

Many aspiring entrepreneurs tune into Franchise Interviews for tips on buying a franchise. Today, we are speaking with Craig Slavin, a 50-year veteran of the franchising industry. Slavin has been involved in all aspects of franchising, from concept creation and refinement to management and national/international growth. He also served as the former CEO and President of Giordano's Famous Stuffed Pizza.
Slavin has not only led major franchise organizations to success but has also helped hundreds of franchises reposition their concepts, streamline operations, and grow their businesses. His experience with poor choices and wasted time in the industry led him to create ConnectMe, a free online survey that guides prospective franchise owners to the right franchise for them.

Franchise interview with FRANdataFRANdata Releases Franchise Compensation Report (ARLINGTON, Va.) - Today, FRANdata President and CEO Darrell Johnson announced the release of the "Franchise Compensation Report for 2011," coinciding with the expected rise in hiring decisions for 2011. This year's report is the most comprehensive and representative since FRANdata began tracking franchise compensation three years ago. It features data from 169 different franchise brands, gathered from two surveys conducted over the past fifteen months, and includes compensation details for 30 different positions at the C-Level, Department Head, Manager, and Professional levels. Click here to view the full list of positions covered in the study. The survey was conducted by FRANdata in collaboration with AKRON Inc., a company that specializes in compensation studies.
About FRANdata: FRANdata is an independent research company that tracks and analyzes the franchise industry. Founded in 1989 and based in Arlington, Va., FRANdata maintains objectivity by not accepting advertising or other fees. It is frequently cited as an expert by leading media outlets such as The New York Times, The Wall Street Journal, and The Washington Post.
 

Franchise interview with FranConnect
We are meeting with Keith Gerson, President of Global Operations at FranConnect. What is FranConnect? It is a leading provider of Franchise Management Systems, with over several hundred brands utilizing its comprehensive solutions to create, grow, and manage their franchise operations.
FranConnect offers an integrated suite of applications that enable franchisors to oversee all aspects of their business, including Franchise Sales, Marketing, Financial Data Collection and Analysis, Royalty Invoicing and Automated Funds Transfer, Contract and Legal Document Management, Customer Relationship Management, Help Desk, Franchisee Support, Online Training, Supply Management, Automated Ad-Builder, Email Marketing, Franchisee Websites, ZIP Code Locator Service, and integration with QuickBooks, Peachtree, and POS systems.