Franchise Interviews 4.0

Nellie Akalp, the CEO and Co-founder of CorpNet.com

Franchise Interviews meets with Nellie Akalp of CorpNet
We’re meeting with Nellie Akalp, the CEO and co-founder of CorpNet.com, a trusted provider of business incorporation, LLC formation, and corporate compliance services. Nellie entered the industry in 1997, when she and her husband launched their first company with only $100, eventually selling it to Intuit in 2005 for $20 million. CorpNet now offers a partner program that enables entrepreneurs to white-label startup and compliance filings. Through this program, Nellie has collaborated with numerous franchisors and franchisees to establish corporations, LLCs, and maintain compliance, helping businesses remain in good standing. In Part Two, we share a clip from our popular Great Quotes in Franchising podcast. 

Nancy Friedman, AKA The Telephone Doctor - An Evening With

Franchise interview with The Telephone Doctor Nancy FriedmanNancy and Marty Discuss almost everything on this show from customer service, LinkedIn and business. 
Nancy Friedman, Founder of Telephone Doctor: Nancy is a leading expert in customer service training, frequently featured by major media outlets like Oprah, CNN, and Franchise Interviews, The Wall Street Journal. Moreover, Nancy has been voted one of America's Favorite Speakers.
ServiceSkills.com: Her organization offers an eLearning platform with over 100 online training modules covering various aspects of customer service, sales, and management.
Author and Keynote Speaker: Nancy has written nine books and delivers high-energy keynote presentations that inspire and motivate audiences with practical tips and techniques.
Focus on Millennials: In her discussions, Nancy addresses perceptions of Millennials in customer service, sharing insights from her experiences at industry conferences.
Interview Format: The podcast features a conversation about the "4 Cs of communication" (Covid, Civility, Culture, and Customers) and includes a segment with questions reminiscent of James Lipton’s interview style.

The m2M Solution - Fixing Marketing Mishaps

Fixing Marketing mishaps: the m2m solutionA woman tries out a local fitness franchise but has a disappointing experience and decides not to return. Four months later, she receives a promotional message thanking her for being a loyal customer. Meanwhile, another customer receives a text that reads, "We've missed you! Recommit to your fitness plan and enjoy a 10 percent discount on personal training." The issue is that this customer is an active member who has been visiting the franchise three times a week for the past six months.
What went wrong? Both of these "marketing failures" wasted the franchisee's local marketing budget, harmed the relationship with a loyal customer, and exacerbated the frustration of an unhappy one.
We are set to meet with Mark Montini from m2M. m2M specializes in automated marketing solutions that leverage data from CRM and POS systems to craft effective local marketing campaigns for franchisees. Their automated and measurable marketing solutions come with a unique level of personalized service, ensuring campaigns are both efficient and effective.
In part two, we will continue our discussion with Marty McDermott from New York radio, alongside the Marketing Doctor, Dr. John Tantillo. Click the play button below to listen to the show. 

Mark Block, Real Estate Expert on Franchise Interviews

Finding your way through the real estate maze with mark blockIn recent years, the real estate market has undergone significant changes, making it increasingly challenging for franchisees to navigate and secure the ideal location for their franchise. We’re excited to welcome Mark Block as our guest. Mark brings extensive expertise in real estate and has a remarkable talent for guiding franchisees through the complexities of the market to find prime locations.

Kevin Hein, Franchise Attorney on Franchise Interviews

Franchise Interview with Attorney Kevin HeinDon and Marty described this as a "must-listen" interview with Kevin Hein. Mr. Hein has authored numerous articles on franchise-related matters and has presented at various regional and national franchise conferences, including the American Bar Association Forum on Franchise Law Annual Meeting, the Franchise Finance Conference, the Restaurant Finance and Development Conference, and the Fourth Annual Restaurant Industry Mergers and Acquisitions Forum. 

Darren Guccione, Founder of Keeper Inc.

Talking security and entrepreneurship with Darren Guccione, Founder of Keeper Inc. 
We’re sitting down with Darren Guccione, the CEO and co-founder of Keeper Security, Inc., the company behind Keeper, the world's most downloaded password manager and digital vault. In our conversation with Darren, we’ll explore topics like security, franchising, and entrepreneurship. Click the play button below to listen to our interview with him. 
 

Holly Shilliday, Franchise Attorney on Franchise Interviews

Franchise Interview with Legal expert Holly shilladayHolly Shilliday, a Franchise Attorney will provide valuable insights on how franchise systems can navigate financial difficulties in today's challenging economic climate. She will cover strategies to prevent bankruptcy, protect franchise rights, and handle bankruptcy situations effectively. Holly's expertise includes advising lenders and franchisors in bankruptcy cases involving franchisees and their guarantors.
 

Adam Robinson, Chief Hireologist at Hireology - An Evening With Hirelology

Franchise Interview with HireologyWe have an excellent show lined up today. We'll be talking with Adam Robinson, Chief Hireologist at Hireology.
Hireology's selection management platform streamlines the hiring process for franchisees. Their award-winning Selection Manager™ offers everything an operator needs to manage hiring, including a fully-hosted career site, integrated job postings, compensation analysis, pre-hire assessments, interview guides, background checks, skills verification, and more. Franchise systems use Hireology’s web-based platform to ensure consistent and repeatable hiring decisions in the field, resulting in lower turnover and increased profitability per location.
Adam is also the author of The Best Team Wins: Build Your Business Through Predictive Hiring. 

John Blair, the Director of Marketing at FranNet on Franchise Interviews

Franchise interview with FrannetWe are scheduled to meet with John Blair, the Director of Marketing at FranNet. Renowned as North America's leading authority in connecting individuals with franchise opportunities, FranNet is headquartered in Louisville, Ky., and boasts over 100 consultants across North America and Europe. These consultants employ a proprietary profiling and consultative process to identify business models tailored to each client's unique goals, skills, and interests, successfully matching thousands of entrepreneurs with rewarding small business opportunities. For the past four years, INC. magazine has recognized FranNet as one of the fastest-growing private companies in America. 
 

Craig Slavin, Franchise Veteran Discusses ConnecMe on Franchise Interviews

Many aspiring entrepreneurs tune into Franchise Interviews for tips on buying a franchise. Today, we are speaking with Craig Slavin, a 50-year veteran of the franchising industry. Slavin has been involved in all aspects of franchising, from concept creation and refinement to management and national/international growth. He also served as the former CEO and President of Giordano's Famous Stuffed Pizza.
Slavin has not only led major franchise organizations to success but has also helped hundreds of franchises reposition their concepts, streamline operations, and grow their businesses. His experience with poor choices and wasted time in the industry led him to create ConnectMe, a free online survey that guides prospective franchise owners to the right franchise for them.