Franchise Interviews 4.0
Welcome to Franchise Interviews weekly podcast and radio show. If you ever dreamed of one day owning your own business, then you have come to the right place. Listen to detailed interviews/podcasts with some of the most informative sources on the topics of franchising and entrepreneurship. People are hungry for good vital content (Keyes, 2009). To date, we have recorded over 850 interviews on our weekly franchise radio show with some of the top franchisors, franchise experts, franchise attorneys, franchisees, and franchise authors. You can even listen to our shows based on the category of interest on our website at https://www.franchiseinterview.com We have met with some exciting new franchise concepts as well as some of the biggest names in franchising. As a visitor to our website, all you have to do is click and listen. So grab a cup of coffee, sit back, and enjoy. It’s no problem if you can’t listen to the live show. Each show is recorded and immediately placed in our library of audio archives. To date, we have had over a quarter of a million listeners! Franchise Interviews is hosted by Dr. Martin J. McDermott. You will also here clips from Martin J. McDermott’s upcoming book, Rock Star MBA.
Episodes

Wednesday Mar 26, 2025
Wednesday Mar 26, 2025
Franchise interview with Paula hope of Booked SolidWe are meeting with Paula Hope, the President of Booked Solid. Paula helps business professionals and their teams create the revenue they deserve. Through the strategic development of a referral/personal marketing plan, which includes online activities, Booked Solid business professionals learn to create, manage, and leverage their social capital (their personal goodwill) into a system that will grow their revenue for themselves and their firms. Paula consults and develops referral partner programs within progressive corporations that want to get serious about creating high-quality referrals for their organization. Paula is the author of Stop The Saboteurs: Conquer Negative Thoughts that Hurt Your Revenue and Your Brand.

Wednesday Mar 26, 2025
Wednesday Mar 26, 2025
Franchise interview with Tab Burkhalter
We are meeting with Tab Burkhalter, the Founder and CEO of Numbers House, a company that specializes in helping entrepreneurs legally establish their businesses and providing back-end office support such as bookkeeping and payroll. Tab, a licensed CPA, offers expert commentary and insight on various business-related topics in the home services field. His company ensures that business structures are optimized for tax advantages and provides payroll and bookkeeping services. On this show, Tab will discuss:
Common tax deductions that franchise owners often overlook
Whether borrowing from your 401(k) to start a franchise is a good idea
Financial and tax implications of opening a second franchise location
Exit strategies for franchise owners
In Part Two, we will play a clip from our popular Great Quotes in Franchising podcast.

Wednesday Mar 26, 2025
Wednesday Mar 26, 2025
Franchise interview with Mitchell Levy
How anyone can write a book in 8 hours. Today, our meeting is with Mitchell Levy, known as the AHA Guy of AHAthat.com and serving as the CEO and Thought Leader Architect at THiNKaha.com. He and his team specialize in assisting corporations in creating compelling content to transform their experts into recognized thought leaders. Mitchell is a bestselling author on Amazon, having written fifty-six business books. He also contributes to Entrepreneur Magazine and has provided strategic consulting to over a hundred companies. Mitchell offers free social media-enabled eBooks and advocates for more franchisors and franchisees to consider writing a book.

Wednesday Mar 26, 2025
Wednesday Mar 26, 2025
Franchise Interview with Michael Peterson of Franchise BeaconMichael Peterson, the President and founder of Franchise Beacon, leads a boutique franchise consulting firm that has facilitated the launch of franchise concepts across diverse sectors. He is also the bestselling author of "How and Why to Franchise Your Business" on Amazon. Additionally, he is a prolific writer and speaker, often contributing on topics such as franchise development, compliance, management, and funding.

Tuesday Mar 25, 2025
Tuesday Mar 25, 2025
This was our first live interview with the legendary Michael Gerber on WorldTalkRadio. Michael has been referenced on our show on hundreds of occasions. The interview and the book The E-Myth Revisited is timeless.

Monday Mar 24, 2025
Monday Mar 24, 2025
An Evening with Michael E. GerberNearly thirty-five years ago, I encountered one of the most enlightening books on entrepreneurship. "The E-Myth Revisited" stands out as one of the most successful business books of the twentieth century, earning the distinction of being voted the #1 business book by the Inc. 500 CEOs. With several million copies sold and translations into nearly 20 languages, it has become recommended reading for numerous new franchise owners. In this interview, we delve into the success of "The E-Myth Revisited," Michael's inspiration behind creating "In the Dreaming Room," and my personal favorite, "Awakening The Entrepreneur Within."

Monday Mar 24, 2025
Monday Mar 24, 2025
Today, you'll learn about Michael Gerber's newest project, "In The Dreaming Room." This innovative concept provides entrepreneurs with a unique space to engage in a different form of dreaming—Intentional Dreaming®. Unlike problem-solving, Intentional Dreaming® focuses on creatively and strategically transforming both your personal life and business.

Monday Mar 24, 2025
Monday Mar 24, 2025
Franchise Interview with Lori KarpmanWe have a meeting scheduled with Lori Karpman, a highly experienced management consultant and former attorney. She specializes in multi-unit business development, professional coaching, and training. Currently serving as the CEO of Lori Karpman & Company, a comprehensive firm offering services essential for growing brands, Lori also holds the position of Head Coach at Coach Lori, an executive coaching firm. Notably, she is the founder of the highly successful "Zyng Noodlery" franchise, which has received numerous prestigious marketing and branding awards, including the Ontario Advertising Association's pinnacle award and the Canadian Franchise Association's award for "Outstanding Overall Corporate Image".

Sunday Mar 23, 2025
Sunday Mar 23, 2025
Franchise Interviews Welcomes Back Karol MercurioThis was another historic interview from the WorldTalkRadio.com days. Having served as a Franchise Consultant for many years, a member of IFPG for a decade, and a member of the IFPG Ethics Committee, I firmly believe that IFPG holds its Consultants to a higher standard compared to other consulting organizations. Our Consultants undergo rigorous training and certification programs to enhance their skills and knowledge. They are trained to serve as consultants/guides through the due diligence process, ensuring that candidates make decisions that benefit them and their families.
I prioritize placing my candidates first, aiming to find a franchise that aligns with their skills, interests, priorities, budget, and income expectations. I am highly selective with the brands I present, choosing only those companies that candidates can fully embrace, with business models that meet their criteria. Commission is never a deciding factor for me when selecting brands; if I don’t make the right match, I won’t be paid for my services. The candidate's best interests always come first.

Sunday Mar 23, 2025
Sunday Mar 23, 2025
Franchise Interview with Karol MercurioThis was one of our first historic interview on WorldTalkRadio. For over 23 years, Karol Mercurio has been a Franchise Consultant, accumulating over 30 years of experience in the franchising industry. She holds the distinction of being IFPG’s first-ever franchise consultant and one of the pioneering female consultants in franchising.
Karol's journey in franchising began at Nutrisystem, where she spent 12 years developing and delivering training programs to new franchisees. Later, she served as Great Clips' Franchise Development Manager for the Mid-Atlantic region.
Throughout her career, Karol has successfully guided numerous individuals towards owning their own businesses, making her a beacon for women in franchising. Her extensive experience and insights have proven invaluable to IFPG and its members.







